Like many other venture stories, ours starts with four friends in a pub having a get together after years of being apart and growing independent careers. Some moderate amounts of alcohol may have been involved that memorable night; how else would you explain the idea of starting a full service online media venture while residing in four different countries on three different continents? 

And yet, the idea stuck, and it grew into a concept, and then into a business plan which eventually became a full blown project. It wasn’t easy and we struggled for over a year to turn our little idea into a viable entity.

…